Institute for Marketing & Consumer ResearchRSS

Our focus is on the human being as consumer. Curiosity, reflection and respect guide all our actions.

If you click on our team photo, it will lead you to our image film.

News

[Translate to English:] SBWL Video

Want to study the SBWL Marketing and Consumer Research?

Our specialization Marketing and Consumer Research equips students with comprehensive knowledge on marketing and consumer research being essential for any position in marketing and related fields. In…

[Translate to English:] Eine Hand hält einen Autoschlüssel hoch

Motives when buying a car - Interview with Monika Koller

What factors play a role when choosing a new car? How rationally do we make our decisions, to what extent are we influenced by emotions? Monika Koller was interviewed by the ÖAMTC magazine auto…

[Translate to English:] Im Fokus

"Im Fokus" - join in and get new insights

Our monthly research series "Im Fokus" explores recent questions relevant for research and practice. Learn interesting facts about self-tracking here and take part in our currently running survey: …